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This individual will be responsible for planning, developing, and executing our email marketing strategy, in addition to overseeing our email marketing system.
Develop and implement comprehensive email marketing strategies to drive lead generation, customer engagement, and revenue growth across multiple channels.
Manage the creation, deployment, and optimization of email marketing campaigns, segmented lists, templates, and workflows.
Monitor campaign metrics (CTR, OR, CR, ROI, etc.) and analyze the performance of email campaigns to improve effectiveness and maximize results.
Create and maintain email marketing calendar and ensure timely execution of campaigns.
Collaborate with the content development team to create engaging and persuasive email copy.
Ensure compliance with email privacy regulations, including GDPR and CAN-SPAM.
Collaborate with cross-functional teams, including sales, product, and customer success, to develop targeted email campaigns that drive business objectives.
Stay current on industry trends, best practices, and emerging technologies within email marketing, making recommendations for continuous improvement.
Proven track record of developing and executing successful email marketing strategies that drive results.