The opportunity
The position plays a crucial role in analyzing digital data and supporting Teva’s Innovative Medicines in US Commercial organization. The Sr Mgr Digital Analytics synthesizes data from multiple digital channels, analyze and interpret data to create actionable insights, and optimize digital marketing performance. The candidate will work closely with internal stakeholders and vendors.
How you’ll spend your day
All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
• Consolidate digital data sets from various sources (Display, paid search, email, website, etc.) across customer groups (HCPs, patients, etc.)
• Synthesis insights from various datasets such as IQVIA subnational data and digital data across customer groups (e.g., HCP segment, HCP Quintile, etc.) and develop actional recommendation to brand team.
• Perform marketing program return on investment analysis and provide recommendation on resource optimization
• Ensure data integrity, accuracy and consistency
• Summarize key metrics for presentation and dashboard
• Communicate key findings to different levels of the organization and drive optimization of digital strategy
• Provide critical inputs into business planning and resource optimization
